The Brand
Boo Oh is a lifestyle brand uniquely designed to elevate ordinary moments. Minimalist designs at first glance yet sophisticated in the selection of the finest materials, we meticulously obsess over every detail. Our desire lies in delivering the highest caliber of products driven by attitude, taste, and story. From concept to manufacturing and into our customers’ hands, we passionately create products that people not only need, but love.
The Founder
Jay Sae Jung Oh
In 2013, industrial designer Jay Sae Jung Oh welcomed an amazing French bulldog named Boo into her life. As a first-time dog owner, Jay enthusiastically set out to discover the perfect products for her new furry companion. Unable to find pieces that truly reflected her personal style and needs, Jay did what any resourceful creative would do - she decided to design her own. Creating beautiful and practical objects has always been Jay’s driving passion. With her deep understanding of materials and production, Jay set out to deliver what she believed the pet market lacked: chic products, constructed of the finest materials, thoughtfully designed for modern life. With Boo as her muse, the Boo Oh brand was born. Mixing the best Italian leathers with cutting-edge processed metals, Boo Oh’s debut line is assembled entirely by hand in Jay’s hometown of Seoul, South Korea. With the utmost attention to detail, each piece represents the perfect combination of traditional and technical design. Jay is thrilled to now share these beautiful products with pet lovers everywhere.
Beyond her work for Boo Oh, Jay continues to explore the intersection of art and design with a collection of one-of-a-kind furnishings, represented by the esteemed Salon 94 Design in New York City. Her designs have been displayed at numerous exhibitions and galleries, Design Miami, ICFF, Chicago Cultural Center and featured on the pages of Architectural Digest, Elle Decor, Fast Company to name a few as well as earning a permanent space at the Carnegie Museum of Art, San Francisco Museum of Modern Art, Cooper Hewitt, Smithsonian Design Museum and Cranbrook Art Museum. Jay has worked alongside NYC-based, Italian designer, Gaetano Pesceon a multitude of projects from furniture, installations, and product design. She served for several years as a visiting professor for The University of Illinois at Chicago teaching Industrial Design within the school’s undergraduate and master’s programs. Jay and Boo currently reside in Seattle, Washington.
